I have some supply work this coming Sunday, and I’m excited to be in a pulpit again. The OT text is God’s promise to Abraham - how he was to become the father of many nations - that his descendants would be more numerous than the sands on the seashore or the stars in the heavens. That’s a lot of people.  God made this promise so that Abraham’s offspring would be a blessing to the world. Because of the Jewish people we have a great deal of Scripture, and a moral consciousness that raised the world to new levels.  What strikes me about this promise is how many people are involved. God counted on Abraham having so many descendents that they couldn’t be counted. This many people created a critical mass that influenced the rest of the world.  Today in the Church we need another another critical mass. We need a critical mass of people willing to tell their faith stories. We need so many faith stories out there in the public space, to influence people in a positive, respectful way. To do so w

 It's been an exciting week.  Just yesterday I released my Free Guide To Christian Storytelling .  I was able to set up a landing page in Mail Chimp, and people are able to obtain a copy in exchange for their email address.  According to the marketing books I've been reading, an email list is the most valuable thing you own, because you can always connect with past and potential customers. At the same time, I've managed to entice five people so far.  Not bad for a few days but I do want a much larger list.  A larger list means I'm helping more people, and more people are interested in this particular ministry.   Thinking back to what I've learned over the past two months, any internet offer comes down to a Hook, a Story, and an Offer.  The hook grabs people's attention, the story engages on an emotional level, and the offer is the actual resource you're providing.  When I looked at my first landing page, I realized it was all offer, no hook, and not really a